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Avon Books - A Brief History

In 1941 the American News Company (ANC) established Avon Publications as a paperback book publisher. The company started by focusing on comics, but then expanded to other genres, including romance.

Avon is now owned by HarperCollins, which also owns Harlequin. Their Diamond Anniversary celebration is underway.

Avon Publications

In the beginning of publishing on paperbacks, avon book Avon Books was a major rival to the more literary Pocket Book company. Avon focused on mass-market appeal and published westerns, mysteries and romances with attractive covers. Their books were cheaper than Pocket books, and were aimed at women who could read between cooking and cleaning.

In addition to paperbacks of standard size, Avon also published digest-format papers (the size of modern short story magazines) in series such as Murder Mystery Monthly and Avon Fantasy Reader. These publications featured authors that are sought-after by collectors today among them A. Merritt, James M. Cain and H. P. Lovecraft.

Avon sold more than 20 million books per year until the mid-1950s. Their 25-cent "G" series included the popular genres of westerns, whodunits, and the boy-girl-friend stories that were so prevalent in those days. Avon also had a 35-cent "T" series that featured the standbys of mystery, science fiction and other genres.

In its beginning Avon's emphasis on attracting readers led it to publish fantasies, ghost stories and sexually explicit love stories. These were far from the more literary Pocket competition. In 1959, Avon was bought by the Hearst Corporation and the focus moved to more mainstream fiction.

Today, Avon is the world's largest female-focused beauty and fiction company with representatives on five continents and more than 100 countries. They are a leading publisher of Sunday Times and Kindle bestsellers that focus on crime, thrillers suspense, uplifting general fiction and saga. The company is proud of its female-focused roots and has paved the way for female entrepreneurs across the world. It is a leader in sales, marketing and innovation.

Avon Impulse

Founded in 1941, Avon was initially a paperback book and comic book publisher. They later focused on romance novels. Joseph Meyers and Edna Meyers Williams founded the company. Meyers hired his brothers and sisters as employees. He wanted to create a rival to Pocket Books. They created this by printing low-cost paperbacks with a mass appeal with lurid cover designs.

In the 1970s, Avon was at its peak as a romance publisher. They published Kathleen Woodiwiss's sexy novel, The Flame and the Flower, which spent 33 weeks on the New York Times bestseller list. They also published the sexy novel of Rosemary Rogers, including Sweet Savage Love and Wicked Loving Lies. These were the first instances that a single novel topped the chart for this genre.

The company was bought by Hearst Corporation in 1959. Hearst placed a greater emphasis on the romance offerings of the company and it grew to become one of the largest publishers of this genre. The company continued to publish cheap paperbacks in popular themes such as westerns and whodunits. However, the focus on romance increased their profitability.

Avon continues to publish romance novels even today. Avon Impulse is a digital imprint that publishes both paperbacks and ebooks. The imprint is open to submissions from writers who aren't represented by an agent. Authors can also test their boundaries without worrying about the publishing industry's reaction.

Avon Impulse offers a 25 percent royalty on the first 10,000 downloads, and 50 percent royalty on all subsequent sales. The editor edits the book and produces a sexy front cover. The book is available in ePub and Kindle formats, and in other formats as well.

Avon Women's Fiction

Avon Books was founded in 1941 as an imprint of the American News Company. It quickly expanded its catalog, adding paperback novels and graphic novels. Avon's early titles looked similar to Pocket Books and were quickly being sued by the rival. Avon differentiated themselves from the start with a focus on the general public and evocative cover designs.

Katina's Ding Dong! Avon Calling isn't what you might expect. While it criticizes the ways in which cosmetic advertising enslaved women, it also analyses the way that Avon sales representatives attempted to transcend the conventional economic role for females of the 19th and 20th centuries of America. The author treats the Avon agents with respect and dispassion and even though she argues that they were predominantly white middle-class women in suburban areas but she doesn't fall into the trap of dismissing them as mere clones of corporate culture.

Lucia Macro, executive editor at Avon Impulse is always on looking for new contemporary, innovative, and fresh books for the romance format, which publishes 2 digital originals each week. She talks about her experience in the publishing world and the philosophy behind Avon's Impulse. She also explains the changes she has seen in the romance genre and the publishing worlds as a whole. She is particularly interested in erotic fiction with a hefty and enlightening content, in contrast to a simple explicit one. The UCLA Library Special Collections holds the Avon Books Collection, a bibliographic archive of all works published by the Avon Book division of the Hearst Corporation from 1960 onward. The Avon Books Collection is arranged according to alpha-numeric designations. However it also includes a number of Avon books that were sourced from other sources prior to 1960, some of which date back to the 1930s.

Avon Thrillers & Suspense

In the world of commercial fiction, Avon Books publishes thrillers and suspense along with feel-good general fiction, saga and romance. They are home to top authors like C.L Taylor, Katerina Diamond and Phillipa Ashley, and an increasing number of new authors.

Avon was founded in 1941 by the American News Corporation to create an alternative to Pocket Books. Brothers and sisters Joseph Meyers and Edna Meyers Williams founded the company with a primary focus on reprints of paperbacks. Meyers wanted to distinguish avon book April from its competitors by focusing on the appeal of popular culture, rather than loftier concepts of literary excellence. Initially, Avon books were priced at 25 cents to 50 cents, and featured an alpha-numeric code. Avon introduced the 35 cent series "T" in 1953. It contained many Westerns and Whodunits. The Flame and the Flower released in 1972 by Kathleen Woodiwiss, launched the modern romance subgenre. It was the first paperback romance published in the original format. It sold over two million copies.

In the 1970s, Avon continued to dominate the romance field. The 1970s saw the rise of lurid cover artwork and the bodice-ripping. At the time, Avon published a stable of writers known as Love's Leading Ladies. They included Kathleen Woodiwiss, Rosemary Rogers, Johanna Lindsey and Laurie McBain.

Avon and Harper Collins merged in 1999. Avon's non-romance softcover and paperback lines were transferred to Morrow, which is the sister imprint of Harper Collins. This left Avon publishing romance novels. Avon Books was eventually renamed and is still a major part of HarperCollins. Their catalog has grown to include more than the classic romances, but also includes women's fiction, saga as well as an increasing number of suspense and thrillers.

Avon Paranormal

Avon, Ohio has many strange and unusual tales. Avon is a great spot to find a good ghost story or scare. Eagle County is full of activities, from haunted restaurants and hotels to rumored Bigfoot sightings. You can also find many activities that are more grounded than mystical.

The Avon theater is haunted by the spirit of Gust Constan. He was a patron and businessman of the theater. He passed away in the late 20's. It is believed that he is still haunting the grounds and Avon Book the building.

According to legend, Constan was a wealthy man who invested in the Avon. He would buy tickets for his friends and family to go to the latest films. He also loved going to fashion shows and concerts at the theatre.

In 1941, Avon was founded by the American News Corporation as a rival to Pocket Books, Avon was recognized for its more "popular" pulp material than its more literary competition. During its early years, Avon published ghost stories romantic love novels, sexually-suggestive love stories and fantasy novels, which were far removed in audience appeal from the more traditional offerings of the larger Pocket Books.

Avon does currently not accept proactive submissions. Authors are encouraged to keep an eye out for future submission calls. You can learn about the seven most frequent errors that authors make when they submit manuscripts.